• Michael Valdes

Anthony Hitt, CEO at Engel & Völkers Americas “Fail spectacularly, fail fast and fail often”

There are few people in our industry that have the luxury experience that Anthony Hitt has. He has been the CEO of Engel & Volkers Americas for the last decade and before that spent almost another decade with Sotheby's International Realty in California in both an agent and manager capacity. However, what truly inspires me about Anthony is his commitment to mentorship. He was one of the top real estate coaches for almost a decade and even founded the "American Institute of Mentorship" - which was dedicated to the growth trajectory of others.

I strive to help as many people as I can, which was one of the catalysts for me to start this podcast, but to have someone so fully dedicated to a cause such as that is humbling. When someone likes Anthony starts to share secrets and tips, it is a gift.

A theme that has resonated throughout several interviews and continued with this one was the idea of being a specialist. Do not be a generalist. No one pays a premium for generalists. Think about when you go to the doctor, and you go to someone who is a general practitioner. He may be able to diagnose your problem but then needs to send you to a specialist because his level of expertise is limited. In our terms, it may be a specialist in a farm area; a specialist in buyers seeking tax-advantaged properties; a specialist in commercial properties, etc.

The other great lesson was service. Anthony actually tells the story of how he got into the industry. He was living in Santa Monica, California, and was working with one of the "top" agents at the top, and he thought the level of service was sub-par. He thought that if this person was the best, then people haven't really experienced "great service". Anthony got his license and quickly became one of the top agents on the west coast.

The last lesson is about lessons learned.

His quote has now become one of my favorites:

"Fail spectacularly, fail fast & fail often".

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