• Michael Valdes

Ricardo Rodriguez "Real Estate is not just about where you live. It's about how you live"

Updated: Jul 8, 2020

I met Ricardo a few years ago during a convention towards the end of

the day when you have met hundreds of people and the scene of

people becoming faceless. The meeting was at the request of a mutual

friend who was the HR Director at my former firm. I met him and he was

so full of energy and excitement that it reinvigorated me and so

started our friendship.

He got into real estate very accidentally as he tells the story of a

friend telling him he felt he would be "good at it". It was a business

that he was born for and his humility is one of the reasons why

he has succeeded so well. He moved to Boston from Colombia in the

early 90s with $25 in his pocket and no English to his vocabulary. He started working at a bike shop and he says looking back he should have never been hired because he spoke no English and knew nothing about bikes. However, the owner wanted to give him a chance.

Ricardo feels an enormous responsibility to be able to return the

favor and give back to as many people as possible as well as his

beloved city of Boston that accepted him with open arms. He grew an

impressive business in a town where "you are supposed to succeed with

my skin color and accent", yet he stresses that real estate is the

great equalizer if you approach it authentically and organically.

A large percentage of his current business is new developments, but

when he began he set up a lot of appointments, and some developers

laughed at him and told him to leave his office. Not one to

be easily discouraged, he found inner strength until he found some

young new developers that gave him a chance and he sold out their

building. So started a relationship that has lasted over a decade to


The lessons he learned when he built his team were lessons we can all

learn from. He realized that as he was getting busier, he hired agents

to help on certain projects on an ad hoc basis but he realized that

what was missing was his consistent DNA and culture. "I realized I

needed my innate feelings to be able to thrive and serve my clients. I

needed to build that infrastructure to impact the business I was


Ricardo built his team on three principles:

* Integrity

* Professionalism

* Results

He says this serves him well because those are the pillars of his

business and he is responsible to his colleagues, clients and

community (the 3 "c's").

If you have an active community it builds trust. That is why he is

truly happy when a competitor does a large sale because that means he

can as well. "You're only as good as your last transaction", he


His final piece of advice is "Look to both sides for inspiration, not


The moment you believe your own press, you're out of the business.

A true visionary, great businessman, friend, and philanthropist.

Ricardo Rodriguez is an inspiration to us all.

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