Sacha Brosseau,CEO at Berkshire Hathaway HomeService"Price is what you Pay, Value is what you Get".
Sacha Brosseau was someone I met when he was the Chief Brokerage Officer for Sotheby's Quebec. He was always a man of integrity, and we truly bonded over the untimely loss of Dave Carson, who was one of his mentors and my boss and friend when he served as COO of the brand.
Sacha had a great teacher in his mother, who had been working in the luxury market in Quebec for three decades before he joined her team. They were uniquely poised to serve the market they knew so intimately.
When speaking about the luxury market, he reminds us that "price is what you pay, value is what you get.". Meaning "luxury" is not necessarily a price point, it is a lifestyle. The end product has to serve the particular need of the consumer.
His three pieces of advice for someone entering the luxury market was:
1) Be patient. It may take longer than you expect, but if you are consistent, it will happen.
2) Always keep our ear to the ground -- in this world of over-information, consumers are very savvy and can get all the pertinent information on the internet. What they cannot get is the history and the inside story of a house or a neighborhood. That is where your "expertise" comes into play and what a consumer would gladly pay for. It's the moment you go from broker to advisor.
3) Always keep your integrity -- this is a non-negotiable. As the adage goes, it takes you a lifetime to build a reputation and a moment to lose it.
Sacha's consistency rings true. When I asked him what was the greatest lesson he ever learned in his career, he answered "patience".
I was so very proud of him when he purchased the Berkshire Hathaway Home Services Quebec franchise during a pandemic, and he is starting to grow it to a very respectable brand. I do not doubt his success.
This patient man is a great leader, father, and mentor, and I am honored to call him a friend.